Ciao a tutti!
We have great news not only in Italy, but world-wide! Gucci had announced that they would be going fur-free!
After a talk that was given in London in October, Gucci’s president Marco Bizzarri announced that they would no longer promote or sell fur products. Their new line in Spring of 2018 will be completely fur-free. Gucci follows Armani, another Italian clothing company, in it’s fur free campaign, among many other already fur-free companies like Hugo Boss and H&M.
What happens to the fur products they currently have? They will continue to sell what they have until the end of the year and anything left will be donated to animal rights groups.
Some of the major groups that kept fighting and continue to fight animal cruelty were LAV based in Rome, Italy (Lega Anti-Vivesezione), an animal rights group, PETA (People for the Ethical Treatment of Animals) and the Human Society of the USA.
Thanks to groups like this awareness is growing. Let’s hope their next step is to go leather and wool free also!